Privacy Policy

This Privacy Policy outlines our privacy practices.

Please take the time to review this Privacy Policy carefully, as it explains how we handle your personal information.

By using our services, including Savvy Online and/or visiting any Savvy Studios, or attending any Savvy Studios Workshop or Event, you unconditionally agree to be bound by this Privacy Policy.

At Savvy Studios, we strive to offer you the best possible online experience. As a result, we may periodically introduce new functions, features, products, or services to our website. This commitment to innovation and the protection of your personal information may result in occasional updates to this Privacy Policy.

We encourage you to review this Privacy Policy regularly to stay informed of any amendments.

If you have any questions regarding this Privacy Policy, please contact Savvy Studios.


Personal Data We Process

We collect information to manage your account and provide you with our services.

The personal information we collect includes:

  • Your name, email address, gender, date of birth, address, mobile phone number, emergency contact information, and family member details.

We may request this information through our booking system, via one of our staff members, or when you visit our studio. Certain information is collected automatically, as described later in this Privacy Policy.


How Is Your Personal Data Collected?

Booking System

We use a secure booking system to collect the information you enter on our website. This information is stored securely to enable you to access the services provided by Savvy Studios.

By creating an account at Savvy Studios, you agree to our terms of use. Your personal information will be collected and stored securely.

We cannot provide our services without processing your personal data. By purchasing our services, you consent to the collection and storage of your personal data by Savvy Studios.

Contact Forms

If you use the contact forms on our website, we will collect your name and email address. This information is emailed to us and forwarded to the appropriate staff member to process your query.

Newsletter Sign-Up Forms

If you consent to receive our e-newsletters, your name and email address will be collected through our email subscription software, Mailpoet. This information is stored on our servers and used to send you e-newsletters. You may unsubscribe at any time by clicking the link in the email footer.

Fitness Classes

To ensure your safety in our classes, you may be required to disclose personal details and medical history. Legally, we must retain this information for at least seven years. This data is securely stored in our software system, and any hard copies are destroyed to protect your privacy.


How We Use Your Personal Data

We may use your personal information to:

  • Enable your use of Savvy Studios services.
  • Send you statements, invoices, and payment reminders, and collect payments from you.
  • Send you non-marketing commercial communications (if you have consented).
  • Notify you of classes, appointments, and events via email.
  • Send you our email newsletter (if requested).
  • Handle enquiries and complaints related to our business.
  • Keep our website secure and prevent fraud.

If you choose to use Savvy Studios’ services, you must create an account to complete the purchase via our payment provider, Stripe. You can read Stripe’s Privacy Policy for more information.

We will only share information with our payment services provider to the extent necessary for processing payments, handling refunds, and resolving payment-related queries.


 Disclosures of Your Personal Data

We may disclose your personal information to our employees, teachers, or instructors as reasonably necessary for the purposes outlined in this policy.

We may also disclose your personal information:

  • To comply with legal obligations, in connection with ongoing or prospective legal proceedings.
  • To establish, exercise, or defend our legal rights (including fraud prevention and credit risk reduction).
  • To the purchaser (or prospective purchaser) of any business or assets we are considering selling.

Except as described in this policy, we will not disclose your personal information to third parties.


 International Data Transfers

Information we collect may be stored, processed, and transferred between any countries in which our cloud storage or Stripe operates to enable us to use the information as described in this policy.

By using our services, you expressly consent to these international transfers of personal information.


Cookies and Tracking Technologies

We use cookies to enhance your experience on our website, analyse site traffic, and personalise content. Cookies are small text files stored on your device that help us track certain data.

Types of Cookies We Use:

  • Essential Cookies: Required for the operation of our website.
  • Functional Cookies: Remember your preferences to enhance your experience.

Third-Party Links

Our website may contain links to external sites not operated by Savvy Studios. We are not responsible for the privacy practices of these third-party websites, and we encourage you to review their privacy policies before providing any personal data.


Children’s Privacy

We offer classes to children from the age of 2 years. As such, we are committed to protecting the privacy of children who participate in our services. For children under the age of 16, we require verifiable parental or guardian consent before collecting personal data.

Personal data collected from children may include:

  • Name, date of birth, parent/guardian contact information, and any relevant medical details required to ensure their safety during classes.

We will only use this information to provide the necessary services and ensure the safety of the child during participation in our classes. Personal data of children will be stored securely and only for as long as necessary to fulfil these purposes, in accordance with our data retention policy.

If we become aware that we have collected personal information from a child under the age of 16 without appropriate parental or guardian consent, we will take immediate steps to delete that information.

Parents or guardians have the right to request access to the personal data we hold about their child, to rectify any inaccuracies, or to request the deletion of their child’s personal data where legally permissible.


 Lawful Basis for Processing

We process your personal data based on the following lawful grounds: 

  • Consent: Where you have provided explicit consent (e.g., for marketing communications). 
  • Contractual Necessity: To fulfil our contractual obligations (e.g., providing services to you). 
  • Legal Obligations: To comply with applicable laws and regulations. 
  • Legitimate Interests: For our legitimate business interests, such as fraud prevention and ensuring the security of our systems.

Data Security

We will take reasonable technical and organisational precautions to prevent the loss, misuse, or alteration of your personal information.

All personal data you provide is stored on secure servers, and electronic financial transactions entered into through the booking system are protected by encryption technology.

Please note that transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

You are responsible for keeping your booking system password confidential. We will never ask you for your password.


Retaining Your Data

This section outlines our data retention policies to ensure we comply with our legal obligations regarding the retention and deletion of personal information.

Personal data will not be retained for longer than necessary for the purpose for which it was collected.

However, we may retain documents (including electronic documents) containing personal data:

  • To comply with legal obligations.
  • If we believe they are relevant to ongoing or prospective legal proceedings.
  • To establish, exercise, or defend our legal rights (including fraud prevention and credit risk reduction).
  • For medical purposes, for a minimum of seven years.

Automated Decision-Making and Profiling

We do not use automated decision-making processes or profiling that have a legal or similarly significant impact on individuals. If we introduce such processes in the future, we will update this policy and inform you of your rights.


Your Legal Rights

You have the right to request access to the personal information we hold about you.

To make a request, please contact us by email at hello@savvystudios.co.uk or by telephone at 01736 756746. We may require proof of your identity, such as your name, address, phone number, date of birth, next of kin, and email address. Requests will be processed within one month.

You also have the right to:

  • Instruct us not to process your personal data for marketing purposes.
  • Request the rectification of any inaccurate information.
  • Request the erasure of your data, where legally permissible.

If you believe your personal data is being processed in violation of GDPR, you have the right to lodge a complaint with the Information Commissioner’s Office or your local supervisory authority.